Blue Wire Go-to-Market Pitch Deck

Role: Visual Strategy, Deck Design, Brand Storytelling
Tools: Keynote, Illustrator, Photoshop
Client: Blue Wire Podcasts

Overview:
Blue Wire is a rising audio network built around creators, culture, and sports. I was brought on to design their go-to-market pitch deck, a strategic asset meant to attract advertisers, brand sponsors, and media collaborators. At the time, the company had no formal brand system beyond a logo and color palette.

This project required me to build a full visual storytelling system from scratch that not only represented Blue Wire’s voice and ambition but helped sell their model as a next-gen alternative to traditional sports publishers.

The Challenge:
Blue Wire needed to position itself as a scalable, innovative podcast network, one with clear commercial value for major brands.

With only a logo and a handful of color references, I had to build a visual framework, define the deck’s tone, and structure a persuasive narrative arc that spoke to both creative and business audiences.

The Creative Solution

    • Created a modular deck design system with slide layouts, iconography, and scalable grid

    • Designed and visualized audience and performance data

    • Shaped the deck’s narrative flow from ecosystem overview to brand partnership proof

    • Built case study templates (MTN Dew, Coors Light, Chevy) for ongoing sales use

    • Evolved Blue Wire’s visual identity to better support storytelling and brand partnerships

  • With limited assets, I created a clean, modern system that:

    • Extended the core brand colors into a usable, high-contrast palette

    • Designed data-driven slides with bold type and subtle textures for energy

    • Integrated creator imagery, case study metrics, and mock visual activations

    • Used modular design principles for easy deck expansion or adaptation

    • The deck included key thematic pillars that I helped visualize:

      • Creator Economy → Podcasting's Influence

      • Audience Breakdown (age, gender, income, behavior)

      • Product Ecosystem: Podcast series, studio, events, merch, social

      • “Content Tornado” Model: A framework for brand amplification

      • Case Studies: MTN Dew x Druski, Coors x Griffey Jr., Chevy x Greg Olsen

      • Tentpole Moments Calendar: Timeline of activation windows for brands

    • The pitch deck helped secure and expand Blue Wire’s brand partnerships, contributing to deals with major sponsors and creative collaborators

    • It became a foundational tool for Blue Wire’s business development and creative sales efforts

    • The modular system is still used to build new partner-facing decks and campaign proposals

  • With minimal assets and a fast-moving team, this project was about more than deck design, it was about crafting a brand identity through narrative. I turned abstract goals into structured storytelling, giving Blue Wire a visual voice that matched the clarity and ambition of its content ecosystem.

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Strategic narrative framing slide. Opened the pitch with cultural relevance by positioning Blue Wire inside the booming creator economy.

Strategic narrative framing slide. Opened the pitch with cultural relevance by positioning Blue Wire inside the booming creator economy.

Audience composition slide. Visualized Blue Wire’s most attractive listener segments using clean, high-contrast data visuals.

Audience composition slide. Visualized Blue Wire’s most attractive listener segments using clean, high-contrast data visuals.

Ecosystem snapshot. Positioned Blue Wire as more than a podcast network, a scalable creator platform with physical and digital presence.

Ecosystem snapshot. Positioned Blue Wire as more than a podcast network, a scalable creator platform with physical and digital presence.

The ‘Content Tornado.’ A visual metaphor I helped design to show how creator content builds viral brand moments and multiplies reach.

The ‘Content Tornado.’ A visual metaphor I helped design to show how creator content builds viral brand moments and multiplies reach.

Campaign case study format. Designed to showcase branded content performance across podcast, social, and broadcast touchpoints.

Campaign case study format. Designed to showcase branded content performance across podcast, social, and broadcast touchpoints.

Branded partnership calendar. Visualized seasonal brand alignment opportunities across major sports and cultural events.

Branded partnership calendar. Visualized seasonal brand alignment opportunities across major sports and cultural events.